I’m writing this short story today as I’ve had a conversation with one of my oldest friends a few days ago and it brought me back to some memories since the time when I started my very first business. When looking back now, it’s hard to even call it a ‘’business’’ as it was more like my side-hustle, but at that time this was my whole world and my main focus and even if I didn’t have the success that I was expecting, it helped me to develop my skills a lot and it was a really good starting point.
The friend that I talked to was telling me about the struggle that he went through when trying to create an business logo design for his small business so I remember how important your business image is and how much it affects the success that you will have.
One of the very first steps that you have to consider after you launched your business, even if you are at the beginning and you don’t have access to so many resources, is how your business image looks like and how the customers will see it from their perspective.
Even if we are talking about an online business or an offline one, they both need a strong online presence as everyone is connected these days. One of the first things that needs to be done is the modern minimalist business as this is what everyone will see when they visit your website. Your image needs to inspire trust and quality for your customers, the colors that you will use have to be attractive enough and also it has to be eye-catching so they can easily remember you and recognize your business among others.
I know that all the entrepreneurs, especially those who are just getting started now, feel that urge to get everything done by themselves without reaching out to other specialists to do some tasks as well. It is understandable as in the most of the cases the resources are limited and we can’t all afford to pay somebody else to get the job done while we taste the success. Even when considering this, I would recommend to still hire, for example, a logo designer pro who will definitely help you to improve the image of your business and this will be a good way to start. Don’t forget that every customer needs to feel attracted of your product, they need to like what they see, they must feel inspired by your brand image and they need to trust it and when you are at the beginning and you don’t have years of hard work who will stand as a proof for your quality, you need to use a good-looking image to compensate this.